DMA: Data and Marketing Association
Consumer Help

Let People LOVE Your Mobile Website – Mobile Web Best Practices

June 21, 2018
June 21, 2018


Your mobile website can be a hugely effective tool for your business. Why not let people look forward to using it?

Nowadays people expect a mobile webpage to be as fast as everything else on their phone. One study showed that 53% of users abandon a mobile site that takes longer than 3 seconds to load. Unfortunately, the average site takes 19 seconds to fully load on a real-world 3G connection. Sadly, most people simply don’t realize how slow their sites are on mobile devices.

Fortunately most sites can be made faster with little effort. And Accelerated Mobile Pages (AMP) pages typically load in less than half a second from Google Search.

Join us, the DMA Mobile & Digital Community, on June 20, when Ben Morss, Developer Adovate at Google, will discuss:

  • What users expect from a mobile site
  • How it isn’t hard to make your site fast
  • Why Accelerated Mobile Pages (AMP) exists
  • Why AMP is now useful across the web
  • How AMP can please your users and developers alike



Ben Morss

Developer Advocate

Ben Morss is a Developer Advocate at Google, where he works to help make the Web faster and more beautiful. Presently he’s focused on increasing adoption of Accelerated Mobile Pages (AMP) and making it more useful for developers, marketers, and users. Previously at Google, he helped companies with the design, speed, and conversion flows of their mobile websites. He also created technical solutions to improve advertising experiences for Google’s largest clients. Before Google, Ben worked on websites for companies like AOL and the New York Times, and prior to that he was a professional musician.Ben earned a BA in Computer Science at Harvard and a PhD in Music at the University of California.

Brought to you by:

  • DMA Mobile & Digital Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.

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