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DMA: Data and Marketing Association
Why DMA?

From Omni-Channel to On-My-Channel: Letting Customers Drive the Marketing They Want

Overview

The marketing media is sounding alarm bells about the rapid rise of ad blocking, falling email response and conversion rates, and poor performing predictive analytics technologies. Isn't it time to simply ask customers for permission to market to them on criteria they set? Learn how top retailers and brands are allowing customers to "tune in" to the products, brands, and content of most interest to them for 1:1 alerts, driving them back to sites 5X to 10X more often.

In this Webinar, MyAlerts CEO Doug Berg, and retailers Best Buy, Build.com, Sportsman's Guide and True Religion Jeans will share the results of giving customers to option to specify their future purchase intentions, and their interest in new marketing content such as reviews, for dynamic 1:1 email and mobile alerts.

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Doug Berg

CEO
MyAlerts

Doug Berg is Founder and CEO of MyAlerts. MyAlerts.com works with top retail and consumer sites to capture purchase intent and drive consumers back to sites 5X to 10X more often. He is a startup guru with multiple companies raising/selling/achieving $100+ million dollar valuations. He launches new ideas from concept through scaling any business with a mixture of technology, marketing, selling, and evangelism.

Andy Heddle

Formerly General Manager
Best Buy

Andy was General Manager of Best Buy’s e-commerce strategic partnership, marketplace and API businesses.
Before that, he was Head of Online and Direct Sales, BBY Mobile, for Best Buy Europe and Head of Online & Direct Sales, Europe for Carphone Warehouse. Andy will talk about the customer engagement and loyalty challenges at Best Buy that led him to champion MyAlerts.

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Kristin Minter

Omni Channel Digital Manager
True Religion Brand Jeans

True Religion, which is headquartered in California, was founded in 2002 by Jeffrey Lubell with the intention of redefining premium denim through an emphasis on fit, quality and style. The company has succeeded in becoming an innovator in exceptional lifestyle branding and a global leader in premium denim and casual sportswear across divisions for men, women and children.

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Marshall Downey

Director of Direct Marketing
Build.com

Build.com is a Top 100 Internet Retailer and the largest online-only home improvement retailer. With a specialized emphasize on customer service and an in-house team of project experts, Build.com and its network of specialty retail stores ensures that consumer and contractor projects alike are completed on time and under budget.

David Witzig

Head of e-commerce
Sportsman's Guide

Sportsman's has long been one of the top 5 print catalog businesses in sporting goods, with a focus on hunting and fishing. In e-commerce, the company has had to compete with Dick's, Bass Pro, Cabela's and other. David is using MyAlerts to differentiate his online efforts against much bigger competition and help transform a direct mail catalog business to the new world.

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