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DMA: Data and Marketing Association
Consumer Help

Oh Canada: CASL and Electronic Data Regulation Challenges for Canada + New Rules for 2015

Overview

Canada’s Anti-Spam Law (CASL), one of the strictest anti-spam legislation in the world, went into effect last July. Since then, many U.S. marketers have been struggling with their email campaigns which require explicit opt-in requirements from computer program installation to any commercial electronic message sent. Some marketers have simply stopped marketing into Canada.

What are you doing successfully to reach your customers north of the border? Join us to better understand CASL and how to remain compliant, learn the New Rules for 2015, and gain new insight into developing and executing your campaigns in Canada.

Amy Bernicewicz

President
List Bargains

Dave McSweeney

Director, List & Analytics
Diamond Marketing Solutions

Matthew Vernhout

Inbox Marketer & Chair
eec Advocacy Committee

Sponsor:

  • DMA-Communities-logo

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