Craig leads Merkle’s solution architecture team. His team is responsible for delivery of CRM solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments. During his time at Merkle, he has led technology CRM engagements for clients such as Samsung, DIRECTV, Marriott, The Cosmopolitan of Las Vegas, Citizens Bank, PNC Bank, Boehringer Ingelheim, and others. He has also led the Digital Technology Development Capability, a team that delivers solutions that enable marketing execution, analytics, and optimization for digital channels and media. Craig has 18 years of experience delivering multi-channel enterprise marketing systems. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation. Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.