DMA: Data and Marketing Association
Consumer Help

3 Steps to Improving Customer Loyalty

November 6, 2018
2pm - 3pm ET


Today, we are in the ‘Age of the Customer’ where the customer is in control of the information they want, when they want it and through the channel of their choice. The days that customers were won solely at the point of purchase are now over. Customers want personalized communications with a seamless end-to-end experience, rather than have a fragmented and unfulfilled communication journey. Only when such an experience is offered as standard for every transaction will an organization be able to retain the customer’s loyalty.

By 2020, the customer experience (CX) will overtake price and product quality as the key brand differentiator for consumers (source: VisionCritical). With CX on the rise, it is imperative that data be used to gain a clear understanding of your customers to ensure interactions and experience are consistent, meaningful, accurate, and even exceptional.

Attend this webinar where Corrie Brague and Laurent Ghio will discuss the “3 Steps to Improving Customer Loyalty.”

During this session, you will learn:

  • How to know your customers through data
  • The importance of understanding your customers journey
  • How to measure the impact of change



Corrie Brague

Director of Product Marketing Management

Corrie Brague is the Director of Product Marketing Management for Quadient. She leads a product marketing management team and helps to drive the direction of both Mailing and Data Quality Solutions based on customer and market insight. Corrie has over 19 years of experience in data quality and mail automation software solutions. Prior to joining Satori, Corrie has worked at Firstlogic, Business Objects and SAP in various roles, including software engineering, development management, program management and product management. Corrie has co-authored two books on Enterprise Information Management, contributing expertise in Data Quality, ETL and Information Governance.


Laurent Ghio

Strategic Marketing CX SaaS

Laurent Ghio is an expert in the field of Customer Communication Management. He is a certified CX professional with both a master's degree in Computer Science and an MBA. He defined the initial Digital Strategy for Neopost Group and has played a major role in the acquisition of GMC Software (the leader in CCM) which is now part of the Quadient Neopost division. Laurent is now in charge of the Cloud strategy and SaaS solutions at Quadient.

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  • #DMAWebinar


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