DMA: Data and Marketing Association
Consumer Help

4 Steps to Creating a Content Marketing Plan


Tips for Standing Out in the Digital Crowd

Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. But planning and generating quality content that closes deals is no easy feat, even for the most experienced marketers. Join Rachel Rosin of Act-On Software, as she walks through an easy 4-step process that will help you create your own content plan in no time.

What You'll Learn

  • checkmark Developing buyer personas
  • checkmark Serving up content that attracts prospective buyers
  • checkmark Identifying your buyers decision making journey
  • checkmark How to map your content to each stage of your buyers journey

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