DMA: Data and Marketing Association
Consumer Help

Direct Mail: What Consumers Want


Here’s the truth about direct mail: It’s not dying, it’s just changing. Marketers of all sizes are coming to the realization that direct mail delivers. It’s an integral part of the overall marketing mix and is vital for acquiring new customers, retaining existing ones, and reactivating dormant accounts. According to InfoTrends’ research, consumers are reporting that they still read their mail! Direct mail continues to influence consumer purchasing behavior and a high percentage of consumers even report that they have responded to direct mail in the past three months.

Even in the face of so many digital channels, the value proposition of direct mail remains. Join Barb Pellow, Group Director of Keypoint Intelligence/InfoTrends, as she and a panel of market leaders unfold the many reasons why direct mail isn’t dead. In this Webinar, you will learn:

  • The trends and market drivers for direct mail today
  • How to improve the customer experience with direct mail
  • Best practices for including personalization and data-driven marketing into your mail strategy
  • Using print to improve customer acquisition and drive customers to other channels



Neil O’Keefe

SVP, CRM & Member Engagement
Data & Marketing Association

Adara Bowen

Director of Marketing
American Marketing Association

Barb Pellow

Group Director
Keypoint Intelligence-InfoTrends

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