Jessica Hawthorne-Castro is the CEO of Hawthorne. Jessica has strategically positioned the agency to be at the forefront of the new advertising revolution, where art meets science. She is committed to providing data-driven solutions and proprietary tools for our clients to help them maximize their advertising investment dollars. From creative and production to strategy, media and analytics, Jessica ensures quality and innovation throughout all disciplines of the agency. Her role involves helping Hawthorne’s team envision, create and execute powerful advertising campaigns for our clients that build brands and ignite consumers to take action. Jessica fosters long-standing relationships with the company's expansive base of diversified clients with her unwavering commitment to unparalleled service; her strategy is renowned for her hands-on and highly responsive approach. Jessica has leveraged the agency’s success in attribution and ROI to win new business and retain existing client business. Her client roster includes 3M (Command, Filtrete, Post-it, Scotch-Brite), Audible, Armor All, Carbonite, BLACK+DECKER, Dyson, Gerber Life, L’Oréal, Hamilton Beach, HomeAdvisor, Hoover, Pella, PETA, Remington, SanDisk, Transamerica, United Healthcare and zulily.
As CEO of Hawthorne Direct, Jessica has prioritized company culture and corporate social responsibility. Today, Hawthorne is a certified woman-owned business by the Women's Business Enterprise National Council (WBENC), a Great Place to Work®, a member of the Forbes Agency Council and on the Inc. 5000 list.
Jessica has been recognized from the broader professional community for her leadership and marketing acumen, as well as her commitment to giving back with the following accolades:
- 2017 “Women to Watch” recognition for the “Marketing Hall of Femme” Direct Marketing News
- 2017 “Great Place to Work” Award
- 2017 & 2016 “Women's Summit Awards Nomination” by Los Angeles Business Journal.
- 2016 “Woman of Influence” by L.A. Biz and Biz Women.
- 2015 “Female CEO of the Year in Advertising, Marketing and Public Relations”, presented by the CEO World Awards organization.
- 2015 “Rising Star Award”, presented by Marketing EDGE to recognize young professionals who have maintained a strong record of giving back through education and mentoring while achieving a high level of corporate success.
- 2015 Honored as a “Top 40 Under 40” by Direct Marketing News.
As a leader in the marketing space, Jessica is a contributor to various publications offering insights on key industry trends, including AdAge, AdWeek, The Wall Street Journal, The Huffington Post, American Marketing Association, along with dozens of other outlets. A notable contributor in the advertising and marketing space, she routinely participates on discussion panels at industry events, including the OMMA LA, Marketing EDGE, Digital Hollywood, DRMA Response Expo and Electronic Retailing’s D2C Event.
Prior to joining Hawthorne, Jessica was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop shows, working regularly with executives from ABC, CBS, Fox, NBC, HBO, USA, Bravo and others. In this capacity, Jessica assisted the creators of numerous top-rated programs, including Entourage, The Office, Heroes, 24 and Law and Order.
Jessica graduated cum laude from UCLA’s School of Arts and Architecture with a bachelor’s degree and magna cum laude from Loyola Marymount University where she received her MBA, with a double emphasis in management and marketing. Jessica is a member of Young Presidents’ Organization, Los Angeles Chapter.
When Jessica isn’t busy with the company and culture, she participates on many boards and non-profit organizations, enjoys spending time with family and friends and traveling the world (over 50 countries so far!) She resides in Los Angeles with her husband and son.