DMA: Data and Marketing Association
Consumer Help

Elevating the Customer Experience


Customer Experience is at the top of an organization’s Priority list. 66% of CMOs say developing deeper, richer customer experiences is their TOP Marketing priority. Attracting new customers and, more importantly retaining and growing existing customer relationships, is paramount. In an increasingly competitive world where barriers to competitive market entry are low, customer-switching costs are even lower. Differentiation of product offerings is largely based on price…. The NEW BATTLE GROUND is Customer Experience.

Join ANA’s Data, Marketing and Analytics division (DMA) and Pitney Bowes as we discuss and examine the recent findings of the “Elevating the Customer Experience” Report, as well as explore the changing dynamics associated with the customer-obsessed organization of tomorrow.

Key Report Findings:

  • 95% of Marketers see enhancing the Customer Experience as a key focus
  • 71% of Marketers report that Customers are EXPECTING a Personalized Experience
  • 61% of Marketers state that it drastically improves Customer Loyalty



Matt Tredinnick

Global Product Marketing Customer Engagement
Pitney Bowes

Matt Tredinnick is the Global Director - Product Marketing for Customer Engagement Solutions at Pitney Bowes. In this role, Matt is responsible for the creation of marketing, messaging and communications content and systems designed to reach and engage customers, business partners and prospects. Matt has over 18 years of experience in product marketing, strategy and demand generation roles at a regional and global level. Matt has held senior roles with IBM as Global Program Director for Collaboration Solutions, Mobile and Social Business … joining Pitney Bowes in July 2014. Matt holds a Bachelor of Commerce degree in Marketing, completing his studies in both Western Sydney University – Australia and University of North Carolina - USA


Neil O'Keefe

SVP - Marketing & Content
ANA’s Data, Marketing & Analytics division (DMA)

Neil O’Keefe is the SVP of Marketing & Content at the ANA’s Data, Marketing & Analytics division (DMA). In this role, O’Keefe is responsible for Business Insights, Marketing, Digital Strategy, and Education. As a senior executive on the DMA Leadership Team, O’Keefe leads the association’s strategy of modernizing the CRM and digital infrastructure. O’Keefe is also responsible for the reinvigoration of DMA’s communities and DMA’s Marketing Education Program, which delivers certifications in multiple marketing concentrations to a global audience. He also serves as Co-Executive of DMA’s Data-Driven Marketing Institute.

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    #DMAresearch #CX


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