DMA: Data and Marketing Association
Consumer Help

Improving Consumers’ Experience with Online Ads: The Coalition for Better Ads’ Better Ads Standards


Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising. The Coalition leverages consumer insights and cross-industry expertise to develop and implement new global standards for online advertising. Earlier this year, the Coalition released initial Better Ads Standards for desktop web and mobile web that reflect consumer advertising preferences in North America and Europe. Through this webinar, you will learn more about the Coalition’s consumer research, the ad formats that fall below the threshold of consumer acceptability identified in the Better Ads Standards and the Coalition’s plans to promote marketplace adoption of the Standards.



Jared Bomberg

Venable LLP

Jared Bomberg, an attorney at Venable LLP, provides counsel to the Coalition for Better Ads


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