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DMA: Data and Marketing Association
Consumer Help

Maximizing the Value of Data-Driven Publishing

Overview

We live in a world shaped by online and mobile communications. Does this mean that print publishing is dead or dying? Or is print publishing emerging as an important component of a multichannel marketing strategy? Of course, print is changing: it is becoming more individualized and goal-oriented, more editorial, and increasingly emotional. However, traditional publishing remains an outstanding impulse medium and interest generator. In addition, publications will rely more and more on digital devices such as tablets, kiosks and smartphones for delivery. This webinar will explore how leading organizations leverage their investments in data management technologies such as PIM, DAM, MDM, and CMS systems as part of an omnichannel and modern data-driven publishing strategy.

Speaker(s)

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Jonathan Dropiewski

President and CEO
priint Americas

Jonathan Dropiewski is the President and CEO of priint Americas, the U.S. subsidiary of German software maker, Werk II. He has spent over 20 years helping organizations derive value from better managing and leveraging their enterprise information. He has deep expertise in Product, Content and Digital Asset Management as a User, Vendor, and Consultant and has worked across a wide variety of industries and verticals. Jonathan, born in Detroit, has a BS from Georgetown University and an MBA from the Ross School of Business at the University of Michigan.

What You'll Learn

  • checkmark Understanding the changing role of print in the digital world
  • checkmark Selling the value of print within your organization
  • checkmark Techniques for modern, data driven publishing
  • checkmark Leveraging existing technology in your print publishing processes

Sponsored by:

  • priint Email Logo

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