DMA: Data and Marketing Association
Consumer Help

Do This Not That: Email Best Practices that Drive Results


This fast-paced webinar explores what offers gain customers, what techniques are proven to work, and what is driving strong data-driven marketing results using email, emerging media and integrated marketing initiatives. This must-attend program will provide insight from actual campaign results exploring successful and failed attempts at using these techniques. Learn email marketing tactics that hold long-term value and drive results; Acquire measurable tactics for marketers to pull interested leads; Gain insight on integrated marketing initiatives based on actual campaigns.

You will leave this webinar knowing:

  • What trends are happening in email marketing today – and which actually work
  • How to double your open rates with a few easy tweaks
  • What pitfalls to avoid for email marketing
  • What has replaced content marketing as "king" in today's omnichannel world, and how you can leverage it for your campaigns



Jay Schwedelson

President & CEO

As President and CEO of Worldata, Jay Schwedelson is responsible for driving strategic growth across all Worldata divisions. Under his leadership, Worldata has become the industry leader in acquisition marketing strategies, permission email marketing services, direct mail list services and interactive advertising solutions.

Schwedelson was the driving force behind Worldata’s transformation from a traditional list rental firm into an interactive leader. He has launched divisions including Webconnect, SubjectLine.com and strategic consulting divisions which have spurred the company’s overall success as a digital marketing leader.


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