DMA: Data and Marketing Association
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Email Address Quality – What Does It Mean To Be Clean?


Bounces, typos, bogus addresses, role accounts, disposable domains, spamtraps…the potential problems within your email address list goes on and on. To be a successful email marketer, you need to understand and mitigate against all these threats to ensure the quality of your email address list.

Join industry veterans Austin Bliss and Sal Tripi as they take you on a deep dive into the world of email address quality, and what it really means to be clean!

What You'll Learn

  • checkmark Learn all the different threats to your email data quality, and how they happen
  • checkmark Understand the true costs of having problematic addresses in your list.
  • checkmark Explore numerous solutions to keeping your list free of problems…including lots of things you can easily do yourself at little to no cost.

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