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DMA: Data and Marketing Association
Consumer Help

Email Design for Non-Designers

Overview

Think you’re not a designer? Think again! Design doesn’t require innate talent or a fancy degree—in fact, there’s a method to the design madness. This webinar will break down the design process, exploring the use of white space, content hierarchy, color, images, and more. We'll explain how marketers of any skill level can learn basic design principles, using these foundations as a framework to create effective communications and demand more clicks and conversions from their email program.

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Justine Jordan

VP of Marketing
Litmus

Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter.

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Loren McDonald

VP, Industry Relations
Silverpop, an IBM Company

McDonald’s role at Silverpop is to educate clients and prospects on best practices and emerging trends in email, mobile and social marketing and marketing automation. He has 31 years of experience in marketing, consulting and strategic planning. McDonald has held executive marketing positions at companies including Arthur Andersen, USWeb/CKS, Lyris, Inc. and EmailLabs.

He has written more than 500 articles and blogs, is a frequent speaker at major industry conferences, is the recipient of the eec's 2011 Marketer of the Year Award and Chair of the eec’s Awards Committee.

What You'll Learn

  • checkmark How to use color, hierarchy and whitespace
  • checkmark Using data to make performance-driven design choices
  • checkmark Developing testing strategies based on hierarchy, contrast, balance, and scale

Sponsored by:

  • EEC email Experience Council Logo

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