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DMA: Data and Marketing Association
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Every Email Counts: How One Brand Tracks Revenue Per Email

Overview

Discovering how much revenue your email program generates can be tricky business. But with the right data integrations, it’s actually easier than you think.

Join PostUp to learn how one of their clients was able to learn exactly how much revenue they get from every email they send. With this data, they’ve been able to refine their email program down to the last dollar.

You’ll learn:

  • What data sources need to be integrated to create the report
  • How to get the data – and what it can tell you about your email program
  • Next steps: how to find what works and replicate it

Join us to find out how they did it – and you can too!

Speaker(s)

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Andrea Bridges-Smith

PostUp

Andrea manages the marketing team at PostUp, where she is responsible for product & content marketing strategy. She has over a decade of experience in marketing & advertising with tech companies.

Sponsored by:

  • PostUp_logo

What You'll Learn

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Brought to you by:

  • eec logo

    Follow along on Twitter at #emailROI and #DMAWebinar

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