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DMA: Data and Marketing Association
Consumer Help

Holiday Deliverability Workshop – Getting to the Inbox

Overview

Santa’s elves are busy ramping for the big day – and so are you. Sending volumes are up, frequency is up, and you want to engage with all of your subscribers. But how to you ensure you stay off the Naughty List? BlueHornet and Return Path can help.

Join deliverability experts Karen Balle and Tom Sather for a discussion about common holiday deliverability problems, fueled by your real-time questions. Learn how to prevent inboxing issues in the first place and what to do if things start to go awry. This interactive session will cover:

  • Mailbox service provider changes and how to adjust for them
  • Strategies for sending to less-engaged subscribers
  • Warning signs to watch for; when to throttle back or stop a campaign
  • Tips for campaign optimization this season

Bring your most pressing holiday questions!

Karen Balle

Director of Deliverability
BlueHornet

Since 1998, Karen Balle, BlueHornet’s Director of Deliverability, has focused on making sure subscribers receive wanted email. As a postmaster, Karen was responsible for testing and implementing inbound antispam filtering for her customers. Today, she enjoys working closely with senders who are struggling to navigate the complicated email landscape, and thrills at the success they see once their business practices and best practices align. Karen has provided her email expertise at companies including Mail Abuse Prevention Systems, WhiteDelivery, ExactTarget, and StrongView.

Tom Sather, Sr.

Director Email Research
Return Path

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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