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DMA: Data and Marketing Association
Consumer Help

How to Gain Greater Control Over Your Customer Data for Email Marketing

Overview

How well is your company leveraging and managing customer data for marketing? If your organization is like most, you are likely encountering a few bumps in the road. In fact, new research from a study conducted by The Relevancy Group in partnership with MessageGears reveals that enterprise organizations are struggling to overcome the following three road-blocking challenges when it comes to managing and controlling customer data:

1. “I can’t access all of the data I need when I need it.”
2. “IT has to be involved in everything.”
3. “Email processes take too long, limiting real-time marketing efforts.”

If these challenges are plaguing your marketing efforts, join us for a discussion about how to gain greater control of your data by consolidating it into a centralized database.

What You'll Learn

  • checkmark The importance of controlling your data and housing it in a centralized location.
  • checkmark How to empower your marketing team to work with IT to set-up processes that give marketers more control.
  • checkmark Improve real-time marketing efforts by eliminating unnecessary steps in the email marketing process.

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