DMA: Data and Marketing Association
Consumer Help

Marketing’s Hidden Phishing Tax: The Cost of Doing Nothing About Email Fraud


Email is the most valuable marketing channel. It’s also the least secure. Every day, marketers pay a hidden phishing tax—in lost brand trust, reduced email marketing effectiveness, and diminished marketing ROI. While 91 percent of marketers know phishing can negatively impact the effectiveness of their legitimate email programs, most aren’t doing enough to fight it.

In this webinar, we explore the consequences of this inaction. Specifically, we dive into:

  • The nature of email fraud today
  • The cost of consumer phishing for marketers
  • Best practices for fighting back



Guy Hanson

Senior Director, Professional Services
Return Path

Guy is a passionate advocate for intelligent use of customer data to drive responsive email programs. With a knowledge base that now spans over 10 years, he is a global e-mail expert and thought leader. Leading Return Path’s Professional Services consulting team, Guy has worked with a broad range of international clients to improve their email delivery, subscriber engagement and revenue. Outside of work, Guy has had long-term involvement with both the DMA and IAB email councils, as well as being a regular contributor to the industry press.


Rob Holmes

General Manager, Email Fraud Protection
Return Path

Rob is General Manager, Email Fraud Protection at Return Path. Rob has been in the brand fraud protection industry for 15 years, helping major corporations understand, quantify and manage risk across the digital channels. Having previously held global roles running the product teams at Corporation Service Company and Melbourne IT’s Digital Brand Services, Rob now drives the overall strategy at Return Path to help businesses implement solutions to protect their brands, customers and staff from threats in the email channel. Rob has a MA (Hons) degree in Philosophy, Politics & Economics from the University of Oxford.

Sponsored by:

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Brought to you by:

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