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DMA: Data and Marketing Association
Consumer Help

Maximize Your Deliverability: The Value of Partnerships in Nonprofit Email Marketing

Overview

At Return Path, we know deliverability can be challenging, especially in the nonprofit space. We’ve found that nonprofit industry email is 33% more likely to end up in spam folders, and the nonprofit read rates trail the industry by 25%.

Now, more than ever, utilizing the crucial data points and visibility into your campaigns puts you, as the marketer, in the driver’s seat to maximize on email. Whether you’re raising awareness, campaigning, or fundraising, email deliverability can help you hit the goals you’re looking to achieve.

During this webinar, we will showcase how Return Path has aligned with Salesforce Marketing Cloud to provide a leading nonprofit, Change.org, with visibility into inbox placement and the metrics affecting their campaigns. Through this dedicated partnership, Change.org is now creating personalized 1-1 constituent journeys, as well as ensuring their email messages reach the inbox for maximum engagement.

To learn more about Change.org’s story, join us on August 3rd at 2:00pm – 3:00pm, EST.

About Return Path:
We know email. Return Path is the industry’s global leader in email deliverability, with over 17 years and almost 2,000 years of combined experience in email with our employees, we are dedicating all of our knowledge to helping marketers reach the inbox.

Speaker(s)

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Bonnie Malone

Senior Director, Consulting & Knowledge
Return Path

With years of focus on consumer behavior, Bonnie brings a customer-centric perspective to email strategy that strives to align business goals with customer needs in a practical and tangible manner. She is active in thought leadership, representing Return Path in a variety of industry publications and events.
Bonnie is a regular contributor for Total Retail. Read her monthly articles, as well as her Return Path blog posts.

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Michael Sharelis

Channel Development Manager
Return Path

Michael currently manages the go to market sales strategy between Return Path and our Email Service Providers (ESPs), specifically Salesforce Marketing Cloud. Responsible for educating, enabling and driving successful partnerships, Michael is focused on aligning the best email solutions in the market to ensure marketers across the world’s leading companies promote and protect their brands.

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Elaine Stanfield

Product Marketing Manager
Salesforce.org

Elaine Stanfield is a Product Marketing Manager at Salesforce.org where she focuses on Marketing Engagement Solutions for Nonprofits. Before joining the Salesforce.org team just 6 weeks ago, Elaine spent four years at Salesforce.com where she held a variety of roles, including Product Marketing, Communications and Sales Enablement. Elaine is passionate about helping nonprofits achieve their goals with the right technology solutions.

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