DMA: Data and Marketing Association
Consumer Help

Millennials Speak Out: Email Marketing Preferences & Brand Loyalty


A body of digital natives and the largest living population, millennials are reshaping the economy and how companies conduct business with consumers. For brands, this means an entirely different gap marketers need to bridge with their customers compared to the past.

Recently, SmarterHQ conducted a consumer survey targeting 1,000 millennials to determine their shopping habits and marketing preferences. In this webinar, SmarterHQ and ClickMail will highlight 6 key trends identified from the survey results.

Key Takeaways:
  • How millennials prefer to be marketed to by brands
  • What millennials expect from brands during their shopping experience
  • How marketers can adapt their email marketing strategy to fit the millennial consumer



Jason Fordham

VP of Product Strategy
Smarter HQ

As the Vice President of Product Strategy at SmarterHQ, Jason defines and drives the product strategy and vision for SmarterHQ. With more than ten years of expertise in both the technical and marketing sectors of the ecommerce industry, Jason is a thought leader and expert source for clients, prospects, and partners.


Michael Kelly


Michael Kelly co-founded ClickMail in 2000 after years of successfully selling eMessaging platforms in the Enterprise marketplace, and today is regarded as one of the industry’s most knowledgeable email platform experts. He has an in-depth knowledge of email technology and how that technology can be used for maximum effectiveness and ROI. Michael understands the complexities of the technology but communicates the results in plain speak for his audiences, helping ClickMail clients and partners to connect the dots toward realizing and actualizing the lifetime value of their customers, making him a popular speaker at ESP user conferences and industry events.

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