DMA: Data and Marketing Association
Consumer Help

State of Marketing: Insights on Top Marketing Trends for 2017 and Beyond


To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers, and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders.

You'll learn about key trends that are changing the face of marketing, such as:

  • the evolution of customer journey strategies
  • the growth and influence of various channels
  • how teams are leveraging emerging technologies like artificial intelligence, and more.



Blake Miller

Director of Product Marketing
Salesforce Marketing Cloud

Blake Miller, Director of Product Marketing, Salesforce Marketing Cloud, has 20-years of experience working in media and internet industries, primarily in product development, sales and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create 1-to-1 marketing at scale. Prior to joining Salesforce, he previous worked at ESPN and CareerBuilder. He has an MBA from DePaul and BA from Baylor.

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