DMA: Data and Marketing Association
Consumer Help

Taking Advantage of the Promise of Interactive Emails


Email interactivity is the No. 1 email design trend of 2018, according to a Litmus poll. These advanced email coding techniques allow you to add functionality to your emails that was previously solely in the realm of websites.

In this webinar, EEC 2018 award-winners Alice Li and Chad S. White discuss how marketers can take advantage of this new trend in email design and share inspiring examples. Reset your expectations for what’s possible in an email and understand how your brand can best use interactive emails.

Key takeaways:

  • Understand the adoption rates of interactive email elements
  • Discover how email interactivity works
  • See real-world examples of interactive emails
  • Learn about how interactivity affects email metrics and the email interactions

Chair and Vice-Chair of the eec Awards Subcommittee – Shanon Strahl, Allstate and Mark Talley, Roku – will also be on-hand to guide you through the awards submission process. You can be the next shining star to receive the ultimate honor in email marketing – winning an eec award! You can be feted at our upcoming awards ceremony at the 2019 Email Evolution Conference, April 24-26, 2018 in beautiful Savannah, GA


Shanon Strahl
Chair of eec Awards Subcommittee
Sr Manager of 1:1 Communications; Allstate

Mark Talley
Vice-Chair of eec Awards Subcommittee
Sr. Manager, Email Operations; Roku



Alice Li

Sr. Email & Web Developer

Alice Li is a total nerd for email, from design to development. After being immersed in the world of ESP creative agencies since 2007, she served as the sole email developer for Shutterstock for over 3 years and is a passionate evangelist for interactive emails. She was most recently honored to receive the 2018 EEC Stefan Pollard Award for Email Marketer of the Year, and is thrilled to be returning to Litmus Live after speaking for the first time last year. When she's not working on emails, you can find Alice in the ping pong room, a karaoke lounge, or painting something to justify her BFA.


Chad S. White

Research Director

Chad is the author of “Email Marketing Rules” and Research Director at Litmus, a web-based email building, testing, and analytics platform that helps more than 250,000 marketers create better subscriber experiences. He has written more than 3,000 posts and articles about email marketing trends and best practices. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.


Login To Your Account