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DMA: Data and Marketing Association
Consumer Help

Winter is Coming: Everything You Need to Know to Survive the White Walkers of the Holiday Season

DATE
TIME
LOCATION
October 24, 2017
2:00pm - 3:00pm EST
Online
Register

Overview

The holidays are coming and so too, is the busiest time of the year. Whether it is holiday or anytime season, there’s always that point in time where the executive comes screaming down the hall demanding another email because revenue isn’t where it’s supposed to be. Those screaming moments that we all dread are mind-numbingly frustrating. So what can we do to survive and make sure that we have the right Mother of Dragon tactics needed to ensure that we don’t end up on the wrong side of the wall? Join Ryan Phelan, VP of Marketing Insights at Adestra, as he explores:

  • The importance of having contingency emails on demand.
  • Tips for knowing what tests to run during demand times.
  • How to take advantage of segmentation to build a smarter marketing program.
  • Understanding how managing up can help you stress down.

Speaker(s)

headshot

Ryan Phelan

Vice President, Marketing Insights
Adestra

Ryan Phelan brings over 15 years of online marketing experience to Adestra as the Vice President, Marketing Insights. Ryan’s past client involvement is lengthy with major contributions at AT&T, Global HP, Sam’s Club, Sony, GM, Omni Hotels, CenturyLink and CapitalOne among others. Prior to his time at Adestra, Ryan contributed at a executive level at Acxiom, BlueHornet, Responsys, Sears/Kmart and infoUSA. Ryan is a nationally recognized thought leader, writer and distinguished speaker on subjects relating to using complex data practices to drive effective strategies in CRM, email marketing, social and mobile. Ryan was recognized as one of the top 30 digital strategists in 2013 and was a keynote speaker at the 2012 & 2014 Email Evolution Conference. He is heavily involved in industry organizations as a member of the Board of Directors for the ESPC and Chairman Emeritus of the Email Experience Council (email arm of the Data & Marketing Association).

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