DMA: Data and Marketing Association
Consumer Help

Email Subject Line Optimization: New Resources and Tools Using ML

December 13, 2018
1-2pm ET


Your email subject line is a very significant factor for email performance. One subject-line optimization tool claims a 49.5% conversion lift (on average), from better subject lines. Another tool claims a 60% increase in open rates. We’ve also seen 96% and even 99% prediction accuracy.

Something important is going on here. . .

It’s easy to see why you would want to know beforehand which subject lines will perform better, without waiting to do an A/B test on your actual emails. Now, machine learning has emerged as the way to do that.

In this webinar, we’ll present a curated list of tools and resources (out of more than 20 that we reviewed), plus you’ll get an insider look at the Top 5 tools out there today, including strengths and weaknesses of each.

In this session, you will learn:

  • What is email subject-line optimization and how does it actually work?
  • What kind of impact can you expect from subject line optimization?
  • What are the top five tools that do this?
  • Success factors for implementation



Jim Griffin

Americas Director
Cartesian DataSciences

Jim Griffin is the Americas Director of Cartesian DataSciences, a global analytics services provider, with 150 data scientists working with 50 brands in 10 countries. Jim has twenty years of analytics, CRM, and loyalty experience in multiple markets, including USA, Latin America and Asia Pacific. He holds an MBA from the University of Minnesota, where he graduated with straight A’s. He then did post-graduate work in Statistics while living in Asia, and has patents pending related to fraud detection within loyalty programs. Jim is Six Sigma Black Belt trained and is also a faculty member in the International Institute of Digital Marketing (IIDM).

Sponsored by:

  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls and opportunities to get actively involved.


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