Boosting Email Open Rate with Better Subject Lines
Your email subject line is a very significant factor for email performance. One subject-line optimization tool claims a 49.5% conversion lift (on average), from better subject lines. Another tool claims a 60% increase in open rates. We’ve also seen 96% and even 99% prediction accuracy.
Something important is going on here. . .
It’s easy to see why you would want to know beforehand which subject lines will perform better, without waiting to do an A/B test on your actual emails. Now, machine learning has emerged as the way to do that.
In this webinar, we’ll present a curated list of tools and resources (out of more than 20 that we reviewed), plus you’ll get an insider look at the Top 5 tools out there today, including strengths and weaknesses of each.
In this session, you will learn:
- What is email subject-line optimization and how does it actually work?
- What kind of impact can you expect from subject line optimization?
- What are the top five tools that do this?
- Best practices for testing
Jim Griffin is the founder of BetterSubjectLines.com and is the Americas Director of Cartesian DataSciences, a global analytics services provider, with 150 data scientists working with 50 brands in 10 countries.
Co-Founder and President
Women of Email
Jen Capstraw is the Co-Founder and President of Women of Email, an association of 2,700+ aimed at promoting leadership and professional growth among women in email. She is also Director of Strategic Insights and Evangelism at Iterable, which is a cross-channel growth platform.