DMA: Data and Marketing Association
Consumer Help

Omnichannel Strategies in the Financial Sector


Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing possible is a holy grail we strive to reach, and one which the financial sector is doing better than most. This Town Hall discussion looks at how leaders in that sector are visualizing their marketing and executing their omnichannel strategies to produce an even greater experience for their customers.


Margot Vaughan

Group Head & SVP
MasterCard Advisors

What You'll Learn

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