DMA: Data and Marketing Association
Consumer Help

Your Customers: You Got’em, Now Keep’em!


Customer acquisition is the driving force for all businesses and rightfully so. However, the cost of effective business development is high. As a result, retention is often underfunded, and customers are at risk for the competition.

Join Pierre Barbeau, CEO, Moblico, and Vanessa Penagos-Pino, 1-800-PetMeds, as they share some key points on effectively retaining customers for both B2B and B2C companies.

They will review examples of customer retention from the perspective of brands like 1-800-PetMeds; and speak about ways to keep your customers engaged and reduce the risk of losing them. They will also showcase how independent companies facing risk from disruptive market forces are fighting back to keep their customers.

Takeaways include:

  • Benefits of retention vs acquisition
  • Getting to know your customer
  • The importance of personalization
  • The increasing popularity of loyalty programs
  • Learn ways to surprise and delight your customers



Vanessa Penagos-Pino


Vanessa is an experienced search marketer and content strategist. Over the past 12 years she has worked in digital marketing across technology and retail industries. Currently, as the Content & Inbound Marketing Director at 1-800-PetMeds, she is responsible for content, SEO, and social media marketing.


Pierre Barbeau


Pierre is now the CEO of Moblico, a leading data-driven engagement, loyalty and monetization technology company founded in 2010. Moblico leverages marketing data to increase transactions by enabling upsell and cross-sell opportunities. Moblico has developed data-driven solutions for organizations such as First Data, Card Connect, ePay, DST Systems, Dupont, Company Kitchen, Tamron, IGA, and Piggly Wiggly.

Pierre has spoken on mobile innovation and the future impact of technologies to businesses at several industry-leading association events, including the AAF, AMA, DMA, and PMA.

Brought to you by:

  • DMA Mobile & Digital Community. DMA members who sign-up for this webinar will automatically be included in the Mobile & Digital Community to stay informed of future calls.


Login To Your Account