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April Community Newsletter
A Members-Only Resource
 Content Continuum - Bad Bots?
How To Use Data to Power Up Your Customer Acquisition
A guest post from Patrick Reagan, VP of Sales, Marketing and Client Services at Compu-Mail and a member of DMA’s Data Community Leadership Council. Read More 
ow To Use Data to Power Up Your Customer Acquisition
Here are the top 12 marketing trends from the 2018 Statistical Fact Book to help guide your marketing budget
According to the Data & Marketing Association’s newly-release 2018 Statistical Fact Book, marketing data and data services captured $15.6 billion of outsourced spending. Increased investment in digital data to the tune of $4.34 billion (25.4% increase over 16) and email data at $1.52 billion (+15.1%) captured the lion’s share of the increase. Read More 
Here are the top 12 marketing trends from the 2018 Statistical Fact Book to help guide your marketing budget
Shiny Object Syndrome and the Desire to Be Wowed
A guest post from Matt Bailey, author of a desire to be Wowed can work for us or against us. The Wow factor not only exists for your customers, but also for you, the business owner.
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Shiny Object Syndrome and the Desire to Be Wowed
Analytics Community
Upcoming Analytics News & Events:
Analytics Challenge is on!
Give us your marketing problem (Corporate or Nonprofit), and if selected, we’ll solve it for you FREE of charge!
Click Here
The 2018 Analytics Journal will be released soon!
Watch your email for this FREE member download! See past journals Here .
Webinar: May 9, 1 pm ET
Ditch Rule-Based Segmentation
Speaker: Stephen Yu, President & Chief Consultant, Willow Data Strategy LLC. Register Today  
Webinar: May 23, 1 pm ET
Machine Learning in Marketing – a Practitioners Perspective
Speakers: Amit Deshpande, SVP &
Mark Sucrese, VP of Machine Learning and Marketing A.I., at Epsilon. Register Today 
Data Community
Data News:
Past Recording of February 28 WebinarICYMI: 90-Day Countdown to EU Compliance: Tips to Navigate GDPR, ePrivacy Directive, & Privacy Shield. Get Here 
Data Community
Customer Engagement & Loyalty Community
Engagement & Loyalty News:
Agency Showcase - Go on, show off your Engagement & Loyalty Campaigns! What worked, what didn’t? We have many companies who want to see the best and brightest ideas that will help boost their customer engagement and bottom line.
Sign Up  
Customer Engagement & Loyalty Community
Integrated Marketing Community
Upcoming Integrated Marketing News & Events:
Are You Overlooking A Valuable Marketing Channel? A guest blog post from Cory Treffiletti, Chief Marketing Officer of Voicera. Read More 
Webinar: April 24 1PM ET
Integration Obstacles: Organizing Campaigns and Overcoming Data-Related Challenges
Speakers: Katy Jordan, VP, Business Development, CDR Fundraising Group
Tim Lippa, VP of Business Strategy, PMX Agency
Register Today  
Integrated Marketing Community
Mobile & Digital Community
Upcoming Mobile & Digital News:
Meet The Voice Marketer: Who Will Tell The Story Of Marketing’s Next Chapter? A guest blog post from Julie Bernard, CMO of Verve. Read More 
Mobile & Digital Community
2018 Marketing Analytics Conference
Register by 4/1/18 and SAVE UP TO $300!
Atlanta, GA | May 17-18
 
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